The marketing and client development campaign of BetterPartners is primarily conducted online and through word-of-mouth.
Currently, we have three major online channels:
a. website
b. official account on WeChat
c. Facebook
Our official website is still under construction as we keep adding and revising structure and major content. And we aim to present the ready-to-be-public version before this Christmas. I view our website not only as a channel to introduce our business offerings, but also as a window to communicate our philosophy with the public. With that said, we have a column called "Views" where our co-founders will regularly share their project and deal experience as well as their understanding of social impact in the context of China. The second online channel is WeChat. WeChat is the dominating instant messaging application in China and it allows organizations to open up official accounts through which organizations can publish and post articles, advertisement, and notices. We have been using the channel to publish short articles of our "founding stories" and use the platform to reach to potential candidates. In addition to website and WeChat, we do have a Facebook account which is operated by our Taiwan team. Not having any business in Taiwan yet, we position Taiwan as a window to communicate with the rest of the world. Our Taiwan team will periodically post our business and team updates on Facebook.
Other than these three channels, we don't have any other digital channels and we don't plan to use any others in the near future. As "partners are the ultimate salesmen in professional services firms", our in-field marketing and sales professionals are the senior persons who have the most extensive resource to leverage and the network in which they can spread the word. Even though I don't have a exact number, we aim to add new partner(s) every year from now on because new partners means new leads and then new clients and new revenue.
Speaking of new leads and clients, business of professional services is highly quality-focused and relationship-oriented. With that said, managing client relationship during the entire client relationship process is crucial for having a sustainable business. In order to build a closer partnership, we plan to initiate a feedback mechanism through which clients can easily share project feedback with our project manager and partner-in-charge, and through which we would reply with our next-steps to address the feedback. There is a saying in the business that "the cost of losing a client is double the profit of earning a new one". We would try to do anything effective to increase the transparency and efficiency of external communication with clients.
Currently, we have three major online channels:
a. website
b. official account on WeChat
c. Facebook
Our official website is still under construction as we keep adding and revising structure and major content. And we aim to present the ready-to-be-public version before this Christmas. I view our website not only as a channel to introduce our business offerings, but also as a window to communicate our philosophy with the public. With that said, we have a column called "Views" where our co-founders will regularly share their project and deal experience as well as their understanding of social impact in the context of China. The second online channel is WeChat. WeChat is the dominating instant messaging application in China and it allows organizations to open up official accounts through which organizations can publish and post articles, advertisement, and notices. We have been using the channel to publish short articles of our "founding stories" and use the platform to reach to potential candidates. In addition to website and WeChat, we do have a Facebook account which is operated by our Taiwan team. Not having any business in Taiwan yet, we position Taiwan as a window to communicate with the rest of the world. Our Taiwan team will periodically post our business and team updates on Facebook.
Other than these three channels, we don't have any other digital channels and we don't plan to use any others in the near future. As "partners are the ultimate salesmen in professional services firms", our in-field marketing and sales professionals are the senior persons who have the most extensive resource to leverage and the network in which they can spread the word. Even though I don't have a exact number, we aim to add new partner(s) every year from now on because new partners means new leads and then new clients and new revenue.
Speaking of new leads and clients, business of professional services is highly quality-focused and relationship-oriented. With that said, managing client relationship during the entire client relationship process is crucial for having a sustainable business. In order to build a closer partnership, we plan to initiate a feedback mechanism through which clients can easily share project feedback with our project manager and partner-in-charge, and through which we would reply with our next-steps to address the feedback. There is a saying in the business that "the cost of losing a client is double the profit of earning a new one". We would try to do anything effective to increase the transparency and efficiency of external communication with clients.
I can tell that this is a legitimate venture. It comes through in the depth and practicality of these posts (plenty of nitty gritty detail). I enjoyed your notion of a "humble start with great ambitions" (on the web site). Overall, it seems like a solid communications strategy.
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