Friday, December 2, 2016

BetterPartners Final Pitch Document

I have uploaded my pitch document on SlideShare. You can find my document via this link. Thank you and have a warm and wonderful holiday season!


Yes, with a cool document and a cool video!

Sunday, November 20, 2016

Lean Testing Kabob Platter

As I mentioned in previous posts, I have been focusing on testing customer profiles and appetite for professional services in social innovation sector for a while. And here is a brief summary of what I have learnt so far, including some "yes" and of course some "no" (which I believe are more valuable).


Wharton Game Simulation Sirloin

In the Wharton Startup Game Simulation, I was a employee (an Executive, to be specific) and I was end up with being hired by BioBand with 30% equity share and $200,000 annual salary.

Money Money

Friday, November 18, 2016

Marketing Mesclun Salad

The marketing and client development campaign of BetterPartners is primarily conducted online and through word-of-mouth.

Currently, we have three major online channels: 
a. website 
b. official account on WeChat
c. Facebook